Just like its name suggests, WiserAdvisor.com is a service that matches the best financial advisors with their ideal clients. To help them attract both new advisors and new clients, AdMedia came up with a cross-channel campaign that targeted both kinds of financial interests.
Campaign Objectives
Recruit new financial advisors to host through their website
Attract new clients looking for solid financial advice
Display ads on relevant websites and increase brand awareness
Key Highlights
Paid search ads were distributed across multiple digital platforms and targeted keyword searches for financial advice and financial market job opportunities
Display and video ads targeted experienced professionals and potential clients on financial market blogs and market advice websites
Brand awareness and paid search ad conversions steadily increased
Results
Unique Visitors: 57% increase
Total Visits: 100% increase
Cost per Unique Visitor: 43% decrease
Cost per Visit: 86% decrease
Maintained Audience Engagement: 3.3+ PVs/visit
Click-Through Rate: 1.15%
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