Esurance.com offers a multitude of insurance options, but they wanted to put a lot of focus on their auto insurance option so they decided to use a banner & text campaign to help with their product recognition.
Campaign Objectives
Enhance focus on auto insurance option.
Increase conversion rates.
Target specific audience through use of relevant websites using advanced keyword algorithm.
Key Highlights
Keyword algorithms successfully placed ads on relevant websites over banner and text.
Increase of interest in Esurance.com's auto insurance option.
Multiple banner sizes and styles kept marketing campaign fresh and attractive.
Results
Cost-per-click: $2.72
Impressions: 11,000,000
Clicks: 40,870
Lift in awareness: 61%
Conversion rate: 3.0%
Savings from other ad networks: 37%
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