GoldStar provides discounted tickets to many sporting events, concerts, theaters and more, so they wanted to focus on ads that will catch the users' attention. The plan was to build recognition through banner ads, text and email.
Campaign Objectives
Bring attention to the discounted tickets that GoldStar provides.
Launch ads on relevant sites and in email to build client-list and recognition.
Use an effective Call-to-Action to increase conversion rates.
Key Highlights
Utilize email marketing to appear within the users' email, building trust.
Relevant banner ads on similar sites target interested parties.
In text ads prevent obnoxious marketing, but remain effective.
Results
Cost-per-click: $2.65
Impressions: 10,600,000
Clicks: 38,900
Lift in awareness: 65%
Conversion rate: 3.2%
Savings from other ad networks: 32%
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