Orbitz wanted to reel in lost visitors and convert users who visited the site without completing the booking process. In order to do this, the brand ran a big remarketing campaign using AdMedia's technology.
Campaign Objectives
To bring back lost visitors
To convert more travelers
To send traffic back to the Orbitz website
Key Highlights
Ads were remarketed across 98% of the web
Orbitz ads ran on multiple websites, including blogs, email service providers, news sites, and more
Orbitz also saw a lift in brand awareness
Results
Cost-per-click: $2.75
Impressions: 5,000,000
Clicks: 39,000
Lift in awareness: 50%
Conversion rate: 0.91%
Savings from other ad networks: 45%
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