HomeAdvisor wanted their PayPerCall campaign in the forefront, providing their own lead generation that proved to be hassle-free for the audience. They wanted to show up where it matters the most and get attention from interested parties.
Campaign Objectives
Provide positive directives to the PayPerCall campaign.
Target the relevant audience.
Inspire targeted audience initiative to utilize HomeAdvisor's campaign.
Key Highlights
Provided display ads on relevant sites.
Deployed different ad sizes to fit on multiple blogs and websites throughout the web.
Brand awareness was increased to new heights for HomeAdvisor.
Results
Cost-per-click: $2.80
Impressions: 8,570,000
Clicks: 37,600
Lift in awareness: 64%
Conversion rate: 2.8%
Savings from other ad networks: 39%
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