Ring Central delivers cloud business communication solutions that enable people to work the way they want in today's mobile-centric world. Built on a strong infrastructure, Ring Central's cloud communications solutions help more than 300,000 customers. The company provides communications services and mobile apps to both the consumer and the corporate client.
Campaign Objectives
Dominate the corporate mobile, text and video conferencing marketing sector.
Distribute marketing budget appropriately to the business departments that needed it.
Promote their mobile app on all devices for downloads on iOS, Android and Blackberry.
Promote their retail site that sold phone peripherals and accessories.
Key Highlights
Mobile App campaigns involved high-converting landing pages for mobile, desktop and email.
Lesser known services of the company were put to the forefront through strategic ad and media buys.
Traffic to the retail store increased through thorough paid search marketing and front-end optimization.
Overall marketing budget, ad buys and keyword bidding budget lowered dramatically.
Results
Unique Visitors: 70% increase
Total Visits: 78% increase
Retail Site Traffic: 55% increase
PPC Costs: 74% decrease
Keyword-specific traffic: 65% increase
Mobile Traffic Sources: 66% increase
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