One of the top bookstores, Barnes & Noble is home to a plethora of books of all kinds. They just wanted a little extra push in their marketing efforts so they opted for a remarketing campaign that would bring lost visitors back to their site.
Campaign Objectives
Bring lost visitors back to their site by displaying ads on popular sites around the web.
Increase conversion rates.
Keep the company at the top of their industry.
Key Highlights
Reached out to 98% of the web with ad banners.
Conversion rates saw an increase within the first week.
Banner ads placed emphasis on top sellers, helping guide interested parties.
Results
Cost-per-click: $2.80
Impressions: 10,875,000
Clicks: 41,000
Lift in awareness: 40%
Conversion rate: 2.8%
Savings from other ad networks: 47%
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