This credit provider has backed multiple private loans for hundreds of college students across the nation. When it considered expanding its business into other regions of the US, AdMedia stepped up with a strategy to attract new borrowers and meet a variety of different student needs.
Campaign Objectives
Expand its brand awareness and Web reach to the whole US
Attract new students and parents to the official website
Increase the rate of new applications for private student loans
Key Highlights
Ads were deployed via email, targeting subscribers on education-related sites
Ads were remarketed across 98% of the Web, covering more territories in the US
Discounts and back-to-school promotions were distributed in contextual ads through search engines, email, university websites, and college admissions blogs
Results
Unique Visitors: 33% increase
Total Visits: 97% increase
Cost per Unique Visitor: 66% increase
Cost per Visit: 86% increase
Maintained Audience Engagement: 4.5+ PVs/visit
Click-Through Rate: 0.88%
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