Some of the best gifts come from Build A Bear Workshop where you are able to create everything on your teddy bear. They wanted to put emphasis on their abilities through the use of banner ads that would display on relevant sites.
Campaign Objectives
Display ads based on relevance to gifts, teddy bears and other keywords.
Increase conversion rates on users visiting their website.
Geo-target those in an area close to Build A Bear stores.
Key Highlights
Increased online and in-stores sales.
Reached an interested audience through keyword relevance.
Banners displayed in multiple styles and sizes to avoid intrusions on websites.
Results
Cost-per-click: $2.83
Impressions: 12,100,000
Clicks: 45,000
Lift in awareness: 46%
Conversion rate: 2.6%
Savings from other ad networks: 40%
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