ChicNova said it wanted to be known as "a world-class fast fashion deliverer to women worldwide," so AdMedia aimed to help them do just that. What followed was a cross-channel marketing campaign that put ChicNova closer than ever to that goal.
Campaign Objectives
Boost sales for handbags, jewelry, clothing, shoes, and other women's accessories
Increase international appeal for women ages 21+
Key Highlights
Display: Improved brand recognition through colorful ads on women's issue blogs and advice columns
Targeted younger women through fashion review sites and trending fashion retailers
Increased mobile ad conversions within the first month of the campaign
Results
Unique Visitors: 55% increase
Total Visits: 89% increase
Cost per Unique Visitor: 45% decrease
Cost per Visit: 67% decrease
Maintained Audience Engagement: 3.5+ PVs/visit
Click-Through Rate: 1.4%
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