A website that offers travel deals for flights and hotels, Hotwire.com wanted to promote both its website and app to get more travelers to book trips using its services. It also wanted to position itself as the best source of travel bargains.
Campaign Objectives
Get in front of frugal shoppers who are looking for travel bargains
Promote Hotwire's exclusive deals for flights and hotels
Increase traffic and app downloads
Key Highlights
AdMedia ran search campaigns geared towards users who were searching for travel bargains and discounts
Deployed ad campaigns on both web and mobile platforms, in order to promote Hotwire's website and app
Displayed ads on sites in the leisure and travel markets
Results
Cost-per-click: $0.85
Impressions: 2,890,450
Clicks: 12,500
Lift in awareness: 29%
Conversion rate: 0.92%
Sign up today
Register for an account and get your campaign up and running in minutes
