Shoes.com was running several promotions and wanted to generate awareness. To entice users to click through its website, the company ran ads with special offers in them, then geared the campaign towards users who have already visited its website.
Campaign Objectives
To entice customers to return to Shoes.com
To turn window shoppers into paying customers
To spread the word about Shoes.com's various offers and discounts
Key Highlights
Ads were remarketed across 98% of the web
A significant amount of remarketed users went back to Shoes.com to complete their purchase
Shoppers redeemed their discounts and Shoes.com saw a lift in sales
Results
Cost-per-click: $1.75
Impressions: 1,000,000
Clicks: 12,000
Lift in awareness: 50%
Conversion rate: 0.81%
Savings from other ad networks: 55%
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