Avon aimed to recruit more salespeople to help distribute its products. To accomplish this, AdMedia ran a cross-channel advertising campaign that targeted career-oriented women who were looking for job opportunities in sales.
Campaign Objectives
To recruit more Avon salespeople
To position Avon as a wonderful company to work for
To show up on relevant properties and get in front of career-oriented women
Key Highlights
AdMedia ran a paid search campaign geared towards keywords relevant to job hunting, career opportunities, and sales
Display ads were deployed on sites that targeted professional women and entrepreneurs
Remarketing ads were also deployed to bring back users who previously visited the Avon website
Results
Cost-per-click: $1.75
Impressions: 3,210,000
Clicks: 46,000
Lift in awareness: 60%
Conversion rate: 1.8%
Savings from other ad networks: 29%
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