This is one of the most successful online retail outlets in the gardening supply industry. They specialize in selling tools, supplies, fixtures and organic goods. In addition to gardening, the company sells furniture and fixtures for indoor and outdoor living.
Campaign Objectives
Improve their rankings on major search engines.
Highlight all the many facets to their business, including outdoor and indoor living.
Boost their brand visibility in both domestic and international markets.
Place more focus and traffic on seasonal and holiday specials.
Key Highlights
Search engine marketing campaigns extended to outside the US.
Traffic directed to highly lucrative promotional and sale landing pages.
An overall 70% increase in Unique Visitors: willing to place an action.
Results
Unique Visitors: 70% increase
Total Visits: 100% increase
Cost per Unique Visitor: 62% decrease
Cost per Visit: 50% decrease
International Visitors: 90% increase
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