OfficeFurniture.com is a leading online retailer of high quality furniture brands. Among the items they sell are desks, office chairs, computer work centers, bookcases and file cabinets. Their client base includes consumers, corporate offices and government agencies.
Campaign Objectives
Improve traffic by increasing overall Unique Visitors: by over 50%.
Boost brand awareness in the all-important business and government industry sectors.
Improve on search engine rankings and ads by highlighting specific office products.
Increase traffic to their special seasonal sale pages and their free shipping promotion.
Key Highlights
Overall Unique Visitors: increased and nearly doubled last year's numbers.
Traffic evenly distributed to geo-targeted cities with a high number of potential clients.
Paid search campaigns highlighted leading brands and best selling pieces.
Search ads targeted the desired office management and government agency clientele.
Results
Unique Visitors: 65% increase
Total Visits: 95% increase
Cost per Unique Visitor: 53% decrease
Cost per Visit: 54% decrease
Geo-Targeted Visitors: 93% increase
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