In keeping with its "no-attitude" spirit, Bliss World was looking for a fun and pervasive way to market its new line of skincare products. The idea was to create short but memorable adverts that would get other spa and beauty product consumers interested and clicking onto the product webpage.
Campaign Objectives
Showcase the 6 new Bliss World skincare products
Target the demographic of women aged 18+
Increase the company's reach across the Web through Remarketing
Key Highlights
Increase of site traffic by 46% within first three days of the campaign
Remarketing ads shown on beauty product and spa websites like L'Oreal and Mary Kay
Achieved goal of 100K new impressions
Results
Unique Visitors: 52% increase
Total Visits: 75% increase
Cost per Unique Visitor: 41% decrease
Cost per Visit: 33% decrease
Maintained Audience Engagement: 5.1+ PVs/visit
Click-Through Rate: 0.97%
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