Chase is a widely known bank, so recognition wasn't their issue. They wanted to put a lot of their emphasis on their Paymentech plan for credit card processing. It was determined that promoting their solution through banner and text would be the best route to go.
Campaign Objectives
Explore both banner and text options to promote the Paymentech option.
Use advanced algorithms to target interested audiences through relevant keywords and sites.
Increase interest in the new Chase product.
Key Highlights
Reached a majority of the web within the industry to relevant websites and keywords.
Provided multiple banner types and sizes directing users to the Paymentech landing page.
Increased interest in the new product adding to Chase's already sizeable client list.
Results
Cost-per-click: $2.67
Impressions: 8,500,000
Clicks: 42,500
Lift in awareness: 49%
Conversion rate: 2.1%
Savings from other ad networks: 42%
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