After its acquisition by Allconnect, Inc., WhiteFence wanted to continue to promote its online marketplace for home services despite the change in management. AdMedia helped them regain lost customers through an extensive remarketing campaign.
Campaign Objectives
Bring back lost customers
Promote the WhiteFence brand as "partnered with" Allconnect
Key Highlights
Remarketing delivered a variety of displays ads across multiple channels
Targeted old customers with dynamic banner ads and preroll videos
Results
Unique Visitors: 44% increase
Total Visits: 76% increase
Cost per Unique Visitor: 32% decrease
Cost per Visit: 78% decrease
Maintained Audience Engagement: 3.4+ PVs/visit
Click-Through Rate: 1.6%
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