Dr. Scholl's needed to get more interest for its blister treatment products, particularly for female athletes. AdMedia delivered on that need with a campaign to extend Dr. Scholl's outreach to a younger audience with sponsored search results and eye-catching graphics.
Campaign Objectives
Increase sales of blister treatment and "For Her" products
Expand audience of younger athletes and women ages 18 to 30
Increase Web reach with colorful, dynamic ads
Key Highlights
Remarketing extended products' outreach by 90%
Sponsored search listings brought in relevant audiences
Dynamic and interactive banner ads were on display through sporting goods retailers and fitness advice blogs
Results
Unique Visitors: 67% increase
Total Visits: 98% increase
Cost per Unique Visitor: 41% decrease
Cost per Visit: 72% decrease
Maintained Audience Engagement: 2.1+ PVs/visit
Click-Through Rate: 0.99%
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