SodaStream USA had one goal in mind: to increase the appeal of its product and boost its sales. As a leader in the field of water-based soda makers, SodaStream was looking to get the word out about this classic kitchen appliance in a way that would appeal to modern tastes through the power of online media.
Campaign Objectives
Increase Pay Per Click (PPC) conversion rates
Create banner ads and preroll video commercials
Develop a cross-channel advertising strategy
Key Highlights
Focused on attracting users who were interested in other appliance brands and classic designs
Rolled out over 200 new ad combinations
Coordinated with 8 soda company websites as platforms for hosting a 30-second preroll ad, complete with customer testimonials
Results
Unique Visitors: 49% increase
Total Visits: 100% increase
Cost per Unique Visitor: 73% decrease
Cost per Visit: 61% decrease
Maintained Audience Engagement: 3.1+ PVs/visit
Click-Through Rate: 1.5%
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