See's Candies, Inc. wanted to satisfy more sweet cravings during the holiday season. AdMedia helped the company accomplish this by running targeted display ads and paid search campaigns in order to increase brand awareness and boost traffic.
Campaign Objectives
To position See's Candies, Inc. as the go-to company for sweets
To get in front of users searching for chocolates and candies
To increase holiday traffic and sales
Key Highlights
Thank You Offers were displayed on gift-centric ecommerce websites, to remind shoppers that sweets are a worthy gift during the holidays
See's Candies, Inc. saw an increase in search traffic within 48 hours of launching the campaign
Display ads successfully boosted awareness and brand recognition for the company
Results
Cost-per-click: $0.84
Impressions: 1,875,000
Clicks: 1,900
Lift in awareness: 50%
Conversion rate: 0.92%
Savings from other ad networks: 51%
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