SimpleTuition wanted to get more interaction from their ability to compare student loans for users and needed a way to get more people onto their page. They wanted something that would attract visitors without becoming a nuisance.
Campaign Objectives
Direct leads back to the landing page.
Reach out to 98% of the web.
Key Highlights
Increased page views and interaction through unobtrusive Thank You Offers, as well as in-text and contextual ads.
Cost of campaign was lowered from other networks.
Results
Unique visitors: 58% increase
Awareness: 63% increase
Cost for campaign: 44% decrease
Clicks: 55% increase
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