Beneful is a trusted and reliable pet food brand that wanted AdMedia to run its ad campaign to target interested users across multiple platforms through a variety of advertising techniques.
Campaign Objectives
Attract users who search for pet food related keywords
Direct interested users to the company website through display and search ads
Target customers who did not complete the call-to-action through Remarketing tools and drive them back to the Beneful website
Key Highlights
Targeted relevant websites to deploy ads
Increased traffic from directed customers
Increased conversion rate through Remarketing
Results
Cost-per-click: $2.36
Impressions: 10,000,000
Clicks: 21.2k
Lift in awareness: 13%
Conversion rate: 7.3%
Savings from other ad networks: 58%
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