CarsDirect wanted to improve their list of affiliates and earn more brand trust and recognition so they decided to invest in a paid search campaign. The results were all positive for CarsDirect and they continue their success.
Campaign Objectives
Increase brand awareness and trust.
Add on to their growing list of affiliates.
Earn more views and clicks.
Key Highlights
Displayed on the top search engines earning trust in the brand.
Grew upon the list of affiliates.
Saw a significant rise in amount of clicks and page views per visit.
Results
Cost-per-click: $2.70
Impressions: 7,450,000
Clicks: 34,100
Lift in awareness: 35%
Conversion rate: 2.2%
Savings from other ad networks: 49%
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