Best Buy wanted to increase awareness for its Black Friday and Cyber Monday deals. To do this, they sought AdMedia's help and ran a number of display ads across our publisher network as well as on our owned and operated websites.
Campaign Objectives
Increase brand awareness
Send traffic to their deals page
Get people excited about their holiday offers
Key Highlights
Best Buy saw a lift in conversations for the brand, especially when it came to its deals on electronics
Numerous variations of display ads were deployed across hundreds of websites
Results drove the brand to re-activate their campaigns on our network
Results
Cost-per-click: $1.50
Impressions: 3,000,000
Clicks: 12,000
Lift in awareness: 80%
Savings from other ad networks: 40%
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