Reeds has stores in over 18 states and a leading online storefront for the finest jewelry. This long-standing retailer came forward with a major sale on engagement rings, which it hoped would coincide with an increase in unique visitors from across the Web.
Campaign Objectives
Attract new unique visitors
Extend its reach to mobile users and customers
Promote its sale through relevant blogs and niche websites
Key Highlights
Remarketing extended its outreach across search engine advertising and browser targeting by 92%
Preroll ads on mobile video sites resulted in numerous new conversions
Achieved milestones in terms of unique visitors through mobile and paid search
Results
Unique Visitors: 76% increase
Total Visits: 100% increase
Cost per Unique Visitor: 53% decrease
Cost per Visit: 64% decrease
Maintained Audience Engagement: 4.5+ PVs/visit
Click-Through Rate: 1.13%
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