Yes, native advertising is an effective marketing medium when it ladders up to a solid content strategy with audience targeting. The closer you can get to 1-1 people based targeting to be highly relevant with your message the more effective your native advertising campaign will be, especially with targeting utilizing first-party data. The days of spray and pray advertising with standard banner advertising are over, with ad fatigue, clutter and ad over saturation making people numb to banner advertising.
Native advertising has been shown to be an effective approach to marketing when it comes to awareness, consideration and lower funnel direct response purchase objectives, especially when you’re trying to overcome banner fatigue, ad blocking and cookie restrictions.
