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Loyalty, Community, Relevance: The QSR Customer-First Playbook
The transformation of the dining segment is far from over. But as hungry customers seek a new normal of on/off-premise, delivery and discovery experiences, some marketing truths have become self-evident. Loyalty programs will be core to sustainable business strategy. Establishing community in social media and on the ground locally are critical to engaging hearts, minds and eating habits. And in the battle against clutter and endless discovery options, the brands that stay relevant to the culture, lifestyles and media use will stay top of mind.
At the Spring Brand Insider Summit - QSR, MediaPost brings QSR and fast casual brands both legacy and emerging to share their most effective approaches to these related challenges - building and leveraging loyalty programs to drive sales and building brand impact in this new maze of discovery and customer journeys.
Our marketers will explore:
- What is a Loyalty Strategy?
- Virtual Brand Development
- Media Mapping the New Discovery Maze
- Leveraging Community
- Data as a Strategy
- Navigating the Delivery Marketplace
At the Spring edition of MediaPost's QSR Brand Insider Summit we follow the QSR and Fast Casual customers across the many paths they take to your brand.
Learn more: https://www.mediapost.com/brandinsidersummitqsr/
Are you interested in attending or meeting AdMedia at this event? Simply fill out the form below.