Client

Just like its name suggests, WiserAdvisor.com is a service that matches the best financial advisors with their ideal clients. To help them attract both new advisors and new clients, AdMedia came up with a cross-channel campaign that targeted both kinds of financial interests.

Campaign Objectives

• Recruit new financial advisors to host through their website
• Attract new clients looking for solid financial advice
• Display ads on relevant websites and increase brand awareness

Key Highlights

• Paid search ads were distributed across multiple digital platforms and targeted keyword searches for financial advice and financial market job opportunities
• Display and video ads targeted experienced professionals and potential clients on financial market blogs and market advice websites
• Brand awareness and paid search ad conversions steadily increased