Client

Scholarship Points is always looking to expand its membership among college-bound students, particularly by raising its brand recognition across online and mobile platforms. AdMedia was able to encourage brand awareness through a combination of sponsored links and mobile ads.

Campaign Objectives

• Increase brand awareness among the high school and college-age demographic
• Develop mobile-supported ads
• Promote scholarships and other activities across the web

Key Highlights

• Interactive text and video ads were released through hundreds of mobile-friendly websites
• High school students and graduates were targeted by keywords on search engines and other publisher sites
• Delivered new visitors and increased online discussion about Scholarship Points