Client

Orbitz wanted to reel in lost visitors and convert users who visited the site without completing the booking process. In order to do this, the brand ran a big remarketing campaign using AdMedia's technology.

Campaign Objectives

• To bring back lost visitors
• To convert more travelers
• To send traffic back to the Orbitz website

Key Highlights

• Ads were remarketed across 98% of the web
• Orbitz ads ran on multiple websites, including blogs, email service providers, news sites, and more
• Orbitz also saw a lift in brand awareness