Client

Nikki Haley, a prominent political figure, embarked on a presidential campaign with the aspiration to lead the nation. To bolster her candidacy, AdMedia, a leading political ad platform, was engaged to drive fundraising efforts and engage potential donors.

Campaign Objectives

• Maximize the conversion rate of clicks to actual donations.
• Ensuring a robust financial foundation for Nikki Haley's presidential race.

Key Highlights

• AdMedia's political ad platform facilitated a seamless omni-channel experience, contributing to a robust engagement with the target audience.
• The 2% CTR across all channels and a 34% clicks-to-donation conversion rate highlighted the effectiveness of AdMedia's strategies in mobilizing financial support for Nikki Haley's presidential race.
• The platform delivered a remarkable 34% conversion rate from clicks to actual donations, demonstrating its efficacy in turning online interest into tangible financial support.
• AdMedia's strategy enabled the Nikki Haley campaign to generate donations of $15 or more, ensuring meaningful contributions to the overall fundraising goal.
• AdMedia's DMP, housing over 280 million US user profiles, provided a unique advantage in precisely targeting Republican, Democratic, and Independent voters. This granular targeting capability ensured that the campaign's message reached the right audience segments with tailored and impactful content.