Client

Mrs. Fields was looking to generate new interest in its Thank You Gifts and Cookies. AdMedia demonstrated its outreach across the Web through a campaign of premium video ads and sponsored listings targeting customers in various websites.

Campaign Objectives

• Increase interest and sales for Thank You Gifts and Cookies
• Develop new and targeted video advertising, particularly for young spenders

Key Highlights

• Sponsored search ads targeted for users looking for gift ideas
• Released over 1,000 preroll ads and Vslider ads on publisher sites and AdMedia's owned and operated properties
• Increased view count for Thank You Gifts and Cookies pages by 63%