Client

McAfee wanted to reel in users who were looking for a trusty anti-virus for their PC. To do so, McAfee ran search ads and targeted users based on their keywords and devices.

Campaign Objectives

• To convert search traffic
• To bring in more visitors to the McAfee website
• To target people specifically looking for anti-virus software

Key Highlights

• A paid search campaign was deployed, targeting a set of anti-virus related keywords
• Users were also targeted based on the device that they were using to make search results more relevant
• The brand increased traffic and conversions thanks to the campaign