Client

IMVU is a great way to live out a life online with chat, games and through the use of an avatar, but reaching more people was a bit of a problem. They wanted a cross-channel marketing campaign that utilized mobile ads and remarketing tools to increase their revenue and client base.

Campaign Objectives

• Display ads across mobile sites to reach users on the go.
• Properly utilize a remarketing campaign to bring back visitors that leave the site.
• Increase popularity, brand recognition and user database.

Key Highlights

• Saw a fast turnaround on increase of conversion rates.
• Activity from mobile devices increased due to mobile ads.
• Multiple channel marketing success to earn more revenue and an increase in users.