Client

House Republican Campaign Committee (HRCC), AdMedia was tasked by Media Partners political agencies to execute an omnichannel political ad delivery across its platform. Leveraging AdMedia’s first-party to execute in 10 competitive races.

Campaign Objectives

• Disrupt and mitigate the effectiveness of competitors' bus tours during the presidential campaign.
• Execute multiple campaigns across various candidates to propel each candidate to election victory.

Key Highlights

• Flooded the geography of the bus route with the client’s message, reaching key demographics of undecided, swing, and independent voters.
• Ensured maximum reach by targeting mobile and tablet audiences.
• Executed each stop with custom geographic, voter demographic, and targeting within a tight window of 1 – 2 days.