Client

GameStop aimed to engage gamers and spread the message that users can pre-order and buy video games, consoles, and accessories from the retailer. To accomplish this, GameStop deployed a search advertising campaign directed towards gamers between 27 to 35 years old.

Campaign Objectives

• Reach more gamers and entice them through targeted offers
• Spread the word about GameStop's wide selection of video game titles, consoles, and accessories
• Drive traffic to GameStop's website by targeting users who searched for gaming products and offers

Key Highlights

• AdMedia ran a targeted search campaign geared towards various game-related keywords
• GameStop's sponsored results also showed up on gaming-related websites on AdMedia's network
• The campaign was deployed on AdMedia's owned and operated sites to further drive traffic to GameStop's website