Client

Esurance.com offers a multitude of insurance options, but they wanted to put a lot of focus on their auto insurance option so they decided to use a banner & text campaign to help with their product recognition.

Campaign Objectives

• Enhance focus on auto insurance option.
• Increase conversion rates.
• Target specific audience through use of relevant websites using advanced keyword algorithm.

Key Highlights

• Keyword algorithms successfully placed ads on relevant websites over banner and text.
• Increase of interest in Esurance.com's auto insurance option.
• Multiple banner sizes and styles kept marketing campaign fresh and attractive.