Client

Drugstore.com wanted to put the spotlight on its non-medical products. Its goal was to position itself as a versatile online store that also sells household and beauty products. To do this, AdMedia launched a display advertising campaign enticing shoppers to check out the site's merchandise. Ads also came with coupons to make them more attractive.

Campaign Objectives

• Boost traffic and sales for Drugstore.com
• Promote various offers that allowed people to save
• Get people excited about other products from the site

Key Highlights

• Display ads were launched on various mommy blogs
• Offers that were promoted include free shipping, instant discounts, and 5% back
• Results drove the brand to re-activate their campaigns on our network