Client

With the holidays just around the corner, Dollar Rent-a-Car was getting ready to capitalize on the high demand for rental cars and family travel plans. Harnessing the power of social media, Dollar Rent-a-Car hoped to attract new fans to its Facebook and Twitter pages, where it could showcase its fan-exclusive holiday discounts and promotions.

Campaign Objectives

• Expand subscriptions to Facebook and Twitter pages for holiday deals and promotions
• Meet goal of 100K new impressions on the company website
• Increase reach across multiple channels

Key Highlights

• Paid search ads for users looking for car rental agencies, holiday travel plans, and holiday discounts
• Cross-Channel Marketing: Promoted links to social media promotions through paid ads on search engines, publisher sites, email marketing, and video
• Initial audiences were very receptive to Facebook promotions and shared link to the company page with friends