Client

ChicNova said it wanted to be known as "a world-class fast fashion deliverer to women worldwide," so AdMedia aimed to help them do just that. What followed was a cross-channel marketing campaign that put ChicNova closer than ever to that goal.

Campaign Objectives

• Boost sales for handbags, jewelry, clothing, shoes, and other women's accessories
• Increase international appeal for women ages 21+

Key Highlights

• Display: Improved brand recognition through colorful ads on women's issue blogs and advice columns
• Targeted younger women through fashion review sites and trending fashion retailers
• Increased mobile ad conversions within the first month of the campaign