Client

Bidz wanted to get more shoppers and auction-seeking consumers to visit and participate on the site. To do this, AdMedia launched a cross-channel advertising campaign targeting women shopping for accessories and men looking for engagement rings.

Campaign Objectives

• To drive traffic to Bidz.com
• Establish Bidz.com as a leading site for jewelry auctions

Key Highlights

• Display and intextual ads were served up on shopping, deals, and lifestyle websites
• Search ads that targeted consumers looking for jewelry and engagement rings were also deployed
• Bidz.com saw an increase in traffic and participants within a week of the campaign launch