Client

One of the top bookstores, Barnes & Noble is home to a plethora of books of all kinds. They just wanted a little extra push in their marketing efforts so they opted for a remarketing campaign that would bring lost visitors back to their site.

Campaign Objectives

• Bring lost visitors back to their site by displaying ads on popular sites around the web.
• Increase conversion rates.
• Keep the company at the top of their industry.

Key Highlights

• Reached out to 98% of the web with ad banners.
• Conversion rates saw an increase within the first week.
• Banner ads placed emphasis on top sellers, helping guide interested parties.