Client

Avon aimed to recruit more salespeople to help distribute its products. To accomplish this, AdMedia ran a cross-channel advertising campaign that targeted career-oriented women who were looking for job opportunities in sales.

Campaign Objectives

• To recruit more Avon salespeople
• To position Avon as a wonderful company to work for
• To show up on relevant properties and get in front of career-oriented women

Key Highlights

• AdMedia ran a paid search campaign geared towards keywords relevant to job hunting, career opportunities, and sales
• Display ads were deployed on sites that targeted professional women and entrepreneurs
• Remarketing ads were also deployed to bring back users who previously visited the Avon website