Cost-per-click
Impressions
Clicks
Lift in awareness
Conversion rate
Savings from other ad networks
Client
When it comes to books, Alibris has everything you need, but not everybody recognizes this so they needed a way to get their name out more. We decided it was best to run an intextual ad campaign that would target relevant keywords across the web to promote Alibris' website.
Campaign Objectives
Key Highlights