$2.75

Cost-per-click

10,000,000

Impressions

40,000

Clicks

51%

Lift in awareness

2.3%

Conversion rate

29%

Savings from other ad networks

Client

Providing all kinds of dental services is what 1-800-Dentist is about, but they wanted to reach out a bit more and build up their recognition amongst online users. Through text & banner ads, email and PPC, they wanted to ensure that they were at the top of the list in their industry.

Campaign Objectives

  • Promote, through multiple channels, the services offered.
  • Stay above competitors in the industry when it comes to dental services.
  • Maintain a steady increase in all aspects -- views, clicks, conversions.

Key Highlights

  • Pushed advertisements through text and banner, successfully increasing views.
  • Recognition improvement through email and PPC ad campaigns.
  • Successfully increased conversion rates within a short time period.

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